Review Email Campaign Statistics

  1. Select “Campaigns” under the “Email” tab on the dashboard.
  2. Select the desired campaign (that was already sent) to view its email statistics.
  3. The email statistics broken down in categories:
  1. Sends – How many emails sent in total
  2. Opens – How many people opened the email, but did not click on a link within the email (could or could not have actually read the email)
  3. Clicks – How many people clicked on a link within the email
  4. Bounces – Come in two flavors: ‘permanent’ and ‘transient’.
  5. A permanent bounce is when a mail server responds with “Yes, we control the mail for site.org (insert email domain), but that email address jsmith (insert email account name) does not exist, will never exist and any future attempts to send a message to this account will fail - it will never work.”
  6. A transient bounce is one where the email server does not respond (but perhaps on future retries it will), or the email server replies that the mailbox is full, or the message has failed that servers spam filters, or any other reason that has prevented the mail from reaching their inbox - but it might work if you try again.
  7. We immediately suppress all permanent bounces. If you look at the list of bounces, and you click on the constituent profile, you’ll see that next to their email address it may or may not say “suppressed due to bounce” or something like that. Since a permanent bounce will *never* succeed, we prevent our system from ever sending emails to that email address ever again because it negatively impacts our statistics for all clients.
  8. We suppress all transient bounces on their third transient bounce. This is common practice across all email campaign providers. Basically, if this mailbox is full for 3 consecutive campaigns, it is likely that this email mailbox has been abandoned - think about how many email addresses you’ve had and abandoned over the years.
  9. Delivery – Means that the message was delivered, plain & simple. Why this number is lower than the number sent is because not all emails are successfully delivered. This could be for many reasons. Perhaps the mail server was down at the moment the email was received. Perhaps the mail server accepts ALL emails (common configuration) but that particular email address didn’t exist. So, while it was “accepted” by the mail server, it was never delivered to a mailbox. There are many other reasons.
  10. Complaints – Means someone literally clicked on a “this is spam” button within their email client.
  11. To see who falls into any of these statistical categories, scroll down on the campaign page, click the drop-down bar and select the category that is being searched. All individuals who fall into the selected category will be listed after the search.
  12. To export a CSV file list of any particular category, select the three dots on the right-hand side, and click “Export List to CSV.”