The Nonprofit Software Landscape in 2017
If you’re in charge of development or operations for a nonprofit, you may not be surprised by what I’m about to tell you, but you may be surprised by the company you keep. First, here is what you probably already know; nonprofits struggle with selecting the right technology to engage donors, members, volunteers and board members, maintaining a modern website and integrating a single payment processing tool that works with everything.
Numbers from 2015 show that nonprofits lag behind the private sector in adoption of technology. Limited IT staff and budgets combined with legacy software that hasn’t kept up with modern, cloud based applications make any change painful. So change often doesn’t happen. The resulting missed opportunities to better engage constituents go unnoticed - you don’t know what you don’t know – but take their toll nonetheless.
You may be surprised to learn that your organization is not alone in this struggle. Let’s look at the numbers:
78% of all nonprofits cobble together several solutions to engage constituents
84% of nonprofit websites are not optimized for mobile devices
40% of nonprofit websites are not set up to take donations
The Chronicle of Philanthropy recently addressed the issue simply: “There’s no question that technology tools… have evolved more rapidly than organizations can keep up with. However, there are some antiquated technology features that will appear to your donor as behind the times, and they may view that as a reflection on the organization.”
Nonprofits spend over six billion dollars each year on technology. Finding modern, cloud based software that provides an end-to-end solution to engage donors, members, volunteers and board members is essential to standing out from the crowd of organizations that compete each day for human capital and donations to further their missions. Simplicity, integration and value drive a sound nonprofit software strategy in 2017.